Focused Health Care Planning For Students 2019

Educators and health care professionals alike recognize the importance of health care planning in the school environment. Our public schools are increasingly burdened with the task of attending to the health of its students. With both parents working in the majority of American households, more children with mild illness are being sent off to school. As school district budgets go through regular budget cuts, special programs are being dropped. This means that students with special needs who might have landed in a tutoring program or special education classroom are being integrated into the general school population. These trends have resulted in a significant expansion of the school nurses duties. Today a school nurse may be charged with dispensing medicine and then monitoring reaction to the medication, with monitoring glucose levels for diabetic students, with dispensing medication and treatment for the onset of chronic conditions such as asthma or an allergy attack, and so on. Ninety plus percent of public school nurses report caring for students with seizures, with diabetes and with chronic and severe asthma. .u4f19ceeb49225a8bd8ab90017013cd10 { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #34495E!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .u4f19ceeb49225a8bd8ab90017013cd10:active, .u4f19ceeb49225a8bd8ab90017013cd10:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .u4f19ceeb49225a8bd8ab90017013cd10 { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .u4f19ceeb49225a8bd8ab90017013cd10 .ctaText { font-weight:bold; color:inherit; text-decoration:none; font-size: 16px; } .u4f19ceeb49225a8bd8ab90017013cd10 .post Title { color:#000000; text-decoration: underline!important; font-size: 16px; } .u4f19ceeb49225a8bd8ab90017013cd10:hover .postTitle { text-decoration: underline!important; } READ Bachelor of Science in Business Administration Learn What it Takes to Be a Chief Financial Officer (CFO)It has become a generally accepted premise that for students with special needs or with chronic health problems, it is good policy for the school nurse and/or school staff to develop an individual health plan for each of them. The process should begin with an in-depth interview with the student and parents or caregivers. The schools nursing office needs to assemble as comprehensive a health record as possible on the student who may experience ongoing problems in school. This interview may be conducted with the student as active participant and the result needs to be a careful review of the childs medical history and what early symptoms may be for the onset of medical difficulty. The next step in the individualized health care plan is inclusion of treatment recommendations for the most common occurrences. The most common chronic medical emergency in school is some sort of respiratory problem. School staff should know if there has been medication prescribed for such incidents and, if so, have some provided to them by the parent. This portion of the plan should also include a discussion of the early warning signs that might be given off by the student and that information should be distributed to the appropriate teachers and school staff. .u6ec75e1f56cd70cdb9148a98019c621a { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #34495E!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .u6ec75e1f56cd70cdb9148a98019c621a:active, .u6ec75e1f56cd70cdb9148a98019c621a:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .u6ec75e1f56cd70cdb9148a98019c621a { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .u6ec75e1f56cd70cdb9148a98019c621a .ctaText { font-weight:bold; color:inherit; text-decoration:none; font-size: 16px; } .u6ec75e1f56cd70cdb9148a98019c621a .post Title { color:#000000; text-decoration: underline!important; font-size: 16px; } .u6ec75e1f56cd70cdb9148a98019c621a:hover .postTitle { text-decoration: underline!important; } READ An Executive MBA Is The Leadership DegreeIndividualized school health plans should include contact numbers for the childs regular physician along with a list of any medications that the child is currently using or has been prescribed in the past. Also included in the plan should be treatment suggestions based on accepted medical practice and on what has been successful for the child during past occurrences. For children with a history of emotional dysfunction, the treatment history is particularly important. Sometimes a soothing word in the right context will accomplish more than any pharmaceutical alternative. The individualized plan should also provide specifics for follow up on an incident. This may include contact with the parents, the childs physician if allowed, and the child himself. The most thorough school health plan will make it incumbent on the school staff to determine that the child has moved beyond the emergency and returned to normal in a reasonable period of time. .u5fc93f505e53186a155f21889033daca { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #34495E!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .u5fc93f505e53186a155f21889033daca:active, .u5fc93f505e53186a155f21889033daca:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .u5fc93f505e53186a155f21889033daca { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .u5fc93f505e53186a155f21889033daca .ctaText { font-weight:bold; color:inherit; text-decoration:none; font-size: 16px; } .u5fc93f505e53186a155f21889033daca .post Title { color:#000000; text-decoration: underline!important; font-size: 16px; } .u5fc93f505e53186a155f21889033daca:hover .postTitle { text-decoration: underline!important; } READ Counseling Marital Difficulties with a Master's Degree in Marriage and Family Therapy Related ArticlesDeveloping School Health Care PlansHealth Care Informatics FactsStudent Health Care Plans for School NursesBachelor Degree Nursing Online Program Forensic Corrections Nurses Provide Needed Treatment to InmatesColleges for the Health Care ProfessionsBSN Top 5 Reasons to Earn a Bachelor of Science in Nursing

Jacksonian Democracy Essay - 987 Words

Jacksonian Democracy nbsp;nbsp;nbsp;nbsp;nbsp;Jacksonian (Democracy, Society, etc.) is a term used to describe reform during the time of Andrew Jackson’s Presidency. Specifically Jacksonian Democracy refers to â€Å"the general extension of democracy that characterized U.S. politics from 1824 to 1828.† Jacksonian Democracy and its support came primarily from the lower classes as a rebellion of sorts apposing the aristocracy. Even though it stressed equality, it was pro-slavery and anti-Indian (not unlike Andrew Jackson). Also there was change in both the political parties and the social reforms. Jackson was seen as a westerner (even though he was from Tennessee) and a president of the common man. This we can see when he married women†¦show more content†¦The Democrats wanted to limit the role of government in the market and wanted to resolve the tensions among the Northeast, West, and South. Also they wanted to do away with the national bank (Jackson put a lot of money into city an d state bands as a result) and sell land at low rates and leave internal improvement basically to the states to deal with. The proposed government of the democrats was one centered in local affairs (one of the most important was slavery). Jackson therefore wanted weak central government within a permanent union. However soon came up the issue of Nullification with South Carolinas attempt to nullify the tariff of 1828. Social reform was underway as well with a number of institutions and social movements being devoted to improving morals of individuals and society in general. Schools started to pop up around the country. Public tax supported schools set up by Whigs in the north. The school systems were centralized at the state level and made attendance mandatory. Temperance was also part of this reform, and this was the most sustained movement in social history. The good old crusade against the use of alcohol that began in 1820. The reason for this it was argued was that alcohol led to violence, personal and social disintegration and was associated with being out of control. This effort was headed up by the middle class (women mostly) that assumed poverty, crime, and every other thing wrong with society was a resultShow MoreRelatedJacksonian Democracy1151 Words   |  5 PagesTopic: Jacksonian Democrats viewed themselves as the guardians of the United States Constitution, political democracy, indi vidual liberty, and equality of economic opportunity. In light of the following documents and your knowledge of the 1820s and 1830s, to what extent do you agree with the Jacksonians view of themselves? Andrew Jackson began a whole new era in American history. Amongst his greatest accomplishments were evoking the common man to be interested in government and tailoringRead MoreThe Age Of Jackson And Jacksonian Democracy1140 Words   |  5 PagesA. The usual labels The Age of Jackson and Jacksonian Democracy analyze Andrew Jackson with the age in which he lived and with the improvement of political democracy. This esteem may amplify his importance, but it also endorses the important truth that Jackson extremely contributed to building the American nation and its politics. Just as contemporaneous artists so regularly characterized him astride his horse overlooking the battlefield, Jackson bestride some of the key streams of nineteenth-centuryRead MoreJacksonian Democracy Dbq Essay1060 Words   |  5 PagesJacksonian Democrats help create a more democratic America and because of this, believed themselves to be many things, real and fictional. In most cases they perceived themselves as defenders of equal economic opportunity, even though they sometimes put their own interests before those of the people. They also thought of themselves as guardians of political democracy, while at the same time using class differences to their advantage and emotionalized speeches, lacking real intellectual merit, toRead More AP HISTORY-Jacksonian Democracy Essay676 Words   |  3 PagesDBQ: Jacksonian Democracy Jacksonian democracy was created during the antebellum America. The Jackson democrats made an attempt to grant power to the lower classes while decreasing the influence of the rich and potent. The Jacksonian democrats viewed themselves as saviors of the common people and ruled by the means of a powerful executive branch who attempted to destroy aristocracy in America. In reality, they were typically very wealthy, they disregarded the capability of the federal governmentRead MoreJeffersonian And Jacksonian Democracy1574 Words   |  7 PagesJeffersonian and Jacksonian Democracy both have roots dating back to the Era of Good Feelings, when James Monroe created a golden climate of liberalism and national unity. As a result of the War of 1812, Monroe spoke of his policies and beliefs and in 1817, peace, liberty, prosperity, and progress flourished throughout the nation (Garraty 200). The Era of Good Feelings came to an end because of the â€Å"corrupt bargain† in 1824. The transi tion from Jeffersonian to Jacksonian Democracy involved scandalousRead MoreEssay on Jacksonian Democracy1049 Words   |  5 PagesJacksonian Democracy   Ã‚  Ã‚  Ã‚  Ã‚  Andrew Jackson began a whole new era in American history. Amongst his greatest accomplishments were evoking the common man to be interested in government and tailoring democracy to satisfy the same common man’s needs. Of course, Jackson could not go about making such radical changes without supporters, but that never surfaced as a problem. Jacksonian Democrats, as they came to be called, were great in number during the 1820’s and 1830’s. They advocated all of theRead MoreJeffersonian Republicanism vs. Jacksonian Democracy1441 Words   |  6 Pagesand independent farmer, who by no stretch of the imagine had the capabilities to serve in government. The Jacksonian Democracies image of the common man expanded from farmers to include laborers, planters, and mechanics. Jackson saw these people as the true representatives of the Government, and thus its true servers. The image of the common man for each the Jeffersonians and the Jacksonians differed in the fundamental principle of the true chosen class, and its real role in Government. AlthoughRead MoreJacksonian Democracy Essay1936 Words   |  8 PagesJacksonian Democracy The United States of America was founded by its people, for its people in the pursuit of life, liberty and happiness, by attempting to provide freedom and equality. The way of life back when the government set down its foundation was quite different than it is now. Some things were just considered natural law and were left out of law making and the Constitution because they were morally accepted as right and wrong. For instance, I highly doubt that the government wouldRead MoreAndrew Jackson Vs. Jacksonian Democracy1142 Words   |  5 Pagescareer of Andrew Jackson and the concept of â€Å"Jacksonian Democracy.† and other source materials. I will compare and contract Thomas Jefferson and Andrew Jackson. They both being influential political figures in two very different eras. Each formed their own democracy that helped shape the way we think about American government. Consequently, they had their differences, yet they also had their similarities. From many viewpoints between the two democracies will be analyzed in political, economic, socialRead MoreJacksonian Democracy Dbq Essay1198 Words   |  5 PagesKathy Dai M. Galvin AP USH Period 1 Jacksonian Democracy DBQ The Jacksonian democracy of the 1820s-1830s is often associated with an expansion of the political influence, economic opportunities, and social equality available to â€Å"the common man,† a concept of the masses which President Andrew Jackson and his newly founded Democratic party came to represent. The new administration certainly saw gains for the majority; namely, public participation in government increased to unprecedented

Compare and contrast - Huckleberry Finn (Huck) and Tom...

Compare and contrast - Huckleberry Finn (Huck) and Tom Sawyer. Huckleberry Finn (Huck) and Tom Sawyer are two of the characters created by Mark Twain for two of his timeless books. They are as different as night and day but in some cases as similar as an alligator and a crocodile. Tom is a born leader and Huck is a follower. Tom is unaccustomed to the fierceness of life on the streets and Huck is very familiar with it. However, both Tom and Huck enjoy playing tricks on people and causing trouble in the town where they live. Another way that they are similar is that they both confuse information. For example, Huck tells Jim that Henry VIII married a new wife everyday after cutting off the head of the previous one. Huck also†¦show more content†¦Huck wants very much to be able to live a life not bound by rules and acting properly, because he finds it to be very restricting. So he fakes his murder to stop anyone from trying to follow him; and as soon as he begins his journey to find a place to practice living without rules, excitement hangs over him like a cloud. First he finds Jim on Jacksons Island, where Huck decided to stay for a little while. Jim is one of the slaves of Ms. Watson, the sister of the widow that took care of Huck until his father came back and kidnapped him, and he ran away when heard that she might be selling him. And now Hucks plan is altered because now he has to help Jim to freedom, and all along the way there are exciting events. For example, as they are traveling down the river they find a wrecked steamboat with a band of thieves on it and steal some money from them. Then after their raft is destroyed a stern-wheeler and Huck and Jim are separated, Huck is taken by a wealthy southern family and witnesses them being slaughtered by the family they were feuding. Huck then finds out that the family that took him in found Jim and so he and Jim continue their journey. The journey is altered again when they find out that they had passed Cairo and any hope of Jim being free. However, while their journey is continuing, Jim becomes a mentor to Jim and Huck becomes a teacherShow MoreRelatedThe Adventures of Huckleberry Finn: Symbolism860 Words   |  4 PagesThe Adventures of Huckleberry Finn: Symbolism Questions 1. Compare and Contrast Tom Sawyer and Huckleberry Finn. Although Tom and Hucklberry Finn have many things in common and are very good friends, they also live a life of two totally different lifestyles. Tom, who is a dreamer, lives a life out of romantic novels, and can be amusing and exasperating at the same time. He lives a life out of drama and brings out his imagination in a realistic way. He is amusing when showing his understandingRead More The Adventures Of Huckleberry Finn: Symbolism Essay859 Words   |  4 Pages The Adventures of Huckleberry Finn: Symbolism Questions 1. Compare and Contrast Tom Sawyer and Huckleberry Finn. nbsp;nbsp;nbsp;nbsp;nbsp;Although Tom and Hucklberry Finn have many things in common and are very good friends, they also live a life of two totally different lifestyles. Tom, who is a dreamer, lives a life out of romantic novels, and can be amusing and exasperating at the same time. He lives a life out of drama and brings out his imagination in a realistic way. He is amusingRead More Huckleberry Finn, Daisy Miller and Sister Carrie as Heroes Essay2349 Words   |  10 Pagessociety are four very prominent characteristics amongst heroes and contribute to todays notion of heroism. In order to decide if and to what extent any character lives up to the standards of heroism, one must search for these qualities. Huckleberry Finn, Daisy Miller, and Sister Carrie are three heroes from three different novels. It has already been decided that they are heroes. Therefore, the question is not whether or not they are heroes. The question is to what extent do they fit thisRead MoreThe Adventures Of Huck Finn By Mark Twain1868 Words   |  8 PagesIn the Adventures of Huck Finn, Mark Twain uses nature and the river to express the ideas of Huck’s and Jim’s freedom on the raft. However, the two characters encounter the restrictions of freedom through the civilization found on the shore. The continual shift of Huck and Jim’s setting from the shore to the river highlights the comparisons and differences between the two. Mark Twain uses the personality and background of the characters, events on the raft and the shore, and imagery to help differentiateRead MoreHuckleberry Finn Morality Analysis1856 Words   |  8 PagesThe Choice of Morality In Michael Lackey’s essay, â€Å"Beyond Good and Evil: Huckleberry Finn on Human Intimacy†, Lackey argues that Mark Twains novel, Adventures of Huckleberry Finn, seeks to destroy and abolish morality and considers morality socially, psychology, and politically destructive. I agree with Lackey’s points that in the case of Adventures of Huckleberry Finn accepting morality means rejecting friendship and accepting friendship means rejecting morality. However, I don’t believe suchRead MoreMichael Lackey Beyond Good And Evil1784 Words   |  8 PagesIn Michael Lackey’s essay, Beyond Good and Evil: Huckleberry Finn on Human Intimacy, Lackey argues that Mark Twain s novel, Adventures of Huckleberry Finn seeks to destroy and abolish morality and considers morality socially, psychology, and politically destructive. While I agree with Lackeys points that accepting morality means rejecting friendship and accepting friendship means rejecting morality, in the ca se of Adventures of Huckleberry Finn. I don’t believe such an argument adequately addressesRead MoreThe Adventures Of Huckleberry Finn Morality Literacy Analysis2556 Words   |  11 PagesLiterature | Period 3 March 2016 Adventures of Huckleberry Finn Morality Literacy Analysis â€Å"The most permanent lessons in morals are those which come, not of book teaching, but of experience.† This quote from Mark Twain best describes the role of morality in his novel The Adventures of Huckleberry Finn in that morality/morals does not come from education/books/society or what people say but from experience/life and their own consciousness. Huckleberry Finn’s journey on the Mississippi River best supportsRead MoreThe Adventures Of Huckleberry Finn By Mark Twain2475 Words   |  10 PagesMark Twain’s Huckleberry Finn, is, at its core, an adventurous story of a young boy who ventures down the Mississippi River with an escaped slave named Jim. On more complex levels, the novel has many varied themes, one of which is about the fundamental rules of conventional society and the hypocrisy of that society. At this level, the novel is satirical in nature because Twain is mocking traditional society. Throughout the novel, Twain compares how people are will ing to unquestioningly follow theRead MoreEssay on Dialects in American Literature2066 Words   |  9 Pageslate 19th and early 20th centuries dialect was not common in American Literature. Writers who attempted to accurately capture American dialect and slang often failed to make it believable. In my essay, â€Å"Dialects in American Literature,† I will compare and contrast three writers who used dialect in their writings and explain the difference between effective and ineffective use of dialect. The writers I will be discussing are Mark Twain, Bret Harte, and William Dean Howells. nbsp;nbsp;nbsp;nbsp;nbsp;TheRead MoreEssay on 103 American Literature Final Exam5447 Words   |  22 Pagessugar-hogshead again, and was free and satisfied. But Tom Sawyer he hunted me up and said he was going to start a band of robbers, and I might join if I would go back to the widow and be respectable. So I went back. In these lines, which appear on the first page of _____ (the name of the novel), Huck discusses events that have occurred since the end of The Adventures of Tom Sawyer, the novel in which he made his first appearance. Here, Huck establishes his opposition to â€Å"sivilizing,† which seems

Business Strategy (Management) Free Sample

Question: Below is an outline of the types of issues you will want to address in your Industry Analysis. Be sure to go beyond just describing the industry; that is, discuss the implications of your findings for firms competing in your industry. Please note that not all issues contained within each section will apply to every industry. Please choose the most pertinent issues and discuss them according to the applicability to your assigned industry. However, there are certain basic sections that should be in all presentations, so please make sure to include them in your assignment. Answer: Introduction The article represents various aspects of Athlete Apparel industry. The athlete apparel industry is one of the booming sectors of consumer market. The industry has few market leaders and posses high entry and exit barriers. In this context, the article discusses the strategies of three market leaders namely Nike, Adidas and Under Armour. Key success factors for competitive success The three key success factor The key success factors of Athlete Apparel industry are as mentioned below: The economy of US: The booming US and global economy are one of the major success factors of this industry. The main target market of this industry is young adults. According to The Teen Transition (2016), the global population of people between age group from 18 to 24 is expanding faster and they have increasing purchasing power. This act as one of the key success factors for the athlete apparel Marketing and Distribution: The increased competition and demand in the industry has made it mandatory for the companies to utilize efficient supply chain. Today the companies have opportunities to distribute their products through ecommerce sites, internet, retail stores and various branded storefronts. It helped the companies to reach out to consumer sectors of any part of the world. These multi-channel distribution services help the companies to get the competitive advantages. Sustainability and Innovation: With the availability of various innovative technologies, the industry is constantly improving their products and supply chain. The ecommerce businesses helped this industry accessible to any parts of the world. Apart from that, innovative products like boltwear from Puma, various uniforms by Nike get the attention of the world which in turn makes this industry popular and successful. The variability of key success factors over market segments The few KSFs vary by segments. Though the economy of the world is booming, the main consumers of athlete apparel are the US and the UK. The market share of US in this industry is 41%, market share of UK is 38%, whereas Asias market share is only 16% (Merk, 2014). Apart from that, the effectiveness of distribution channel varies according to the market segments. The unavailability of access to the internet, poor transportation, government taxes and policies of countries affects the distribution and marketing efforts of the company(Shank Lyberger, 2014). The variability of key success factors over time The athlete apparels are high prices products and companies thus position themselves as premium brands. So, the changing global economy determines the fate of the industry as it determines the purchasing power of the people. As the retail sectors are growing and the ecommerce sites are becoming more popular to the consumers, the marketing and distribution factors will strengthen the profitability of this industry (Shank Lyberger, 2014). Apart from that, the invention of various technologies helped the companies to produce better products cost effectively. Implication of the evaluation So, it the key success factors like economy, marketing and distribution, sustainability and innovation vary over times and market segments. This is the reason for which UK and US are the largest consumers of the brands despite the fact that the brands have presence all over the world. The above discussion shows that these factors also changes over time. So, the companies should constantly research on the changing customer demand and potential market. Companies in the Strongest or Weakest position The three different firms are chosen for the comparative discussions are Nike, Under Armour and Adidas. The positioning of Nike, Under Armour and Adidas: Nike positioned confidence and sportiness by its tagline "Just do it" and the symbol of a wing. It also positioned itself as a premium brand. Whereas Adidas positioned itself as a strong brand which is widely available. On the other hand the tagline of Under Armour "I Will" captures intensity, passion and drive.(Kozlowski et al., 2015). The strategies of Nike under the light of Porter's Generic Strategies: Nike followed the low cost production strategy by selecting production facilities and suppliers across Asia (Kozlowski et al., 2015). It focused on broad differentiation by focusing on men, women and children and for each category it offered various accessories and appeals. It focuses on market segmentation by sponsoring various athletes, college teams etc. The strategies of Adidas under the light of Porter's Generic Strategies: Adidas focuses on broad differentiation. It concentrates on innovation. Adidas has various ranges of products and broad product lines. It concentrates on its supply chain. They made the product available through ecommerce to anywhere in the World. Their focus is not in cost leaderships but on differentiation (Davies Burakowski, 2015). The strategies of Under Armour under the light of Porter's Generic Strategies: The Under Armour focuses on cost leadership (Keefe et al., 2013).The low cost products and proportioning through upcoming athlete created a strong value in the market. It distributed its products through ecommerce sites and other retail chains. The company is new in the market, through its cost leadership and unique marketing created its position in the industry. Among the three firms, the Nike is the market leader and the strategies followed by Nike are attractive to others. That is why the new entrant Under Armour follows Nike's strategy to some extent (Ratten, 2016). Apart from that, the differentiation strategy of Porter is appropriate to do the comparative analysis of a brand and its competitors and market. Conclusion The article discussed the various key success factors of the industry. The success factors are variable in the context of changing economic and technological scenario. Apart from that, the article also represents the competitive strategies of Nike, Adidas and Under Armour in the Athlete Apparel industry under the light of Porters Generic theory. So, the article concludes that, though there is high entry barrier in the industry, there is various potential for new entrants. References: Davies, M. J., Burakowski, K. A. (2015). A Qualitative Analysis of Athletic Apparel and Equipment Sponsorship Related to Student-Athlete Recruitment.The Qualitative Report,20(3), 271. Keefe, M., Peak, K., Simpson, S. (2013, March). Impact of Athletic Apparel Company Funding on Grass Roots Basketball. InRESEARCH QUARTERLY FOR EXERCISE AND SPORT(Vol. 84, pp. A95-A95). 4 PARK SQUARE, MILTON PARK, ABINGDON OX14 4RN, OXFORDSHIRE, ENGLAND: ROUTLEDGE JOURNALS, TAYLOR FRANCIS LTD. Kozlowski, A., Searcy, C., Bardecki, M. (2015). Corporate sustainability reporting in the apparel industry: an analysis of indicators disclosed.International Journal of Productivity and Performance Management,64(3), 377-397. Merk, J. (2014). The rise of tier 1 firms in the global garment industry: Challenges for labour rights advocates.Oxford Development Studies,42(2), 259-277. Ratten, V., 2016. Guest editorial The dynamics of sport marketing: suggestions for marketing intelligence and planning.Marketing Intelligence Planning,34(2). Shank, M. D., Lyberger, M. R. (2014).Sports marketing: A strategic perspective. Routledge. The Teen Transition: (2016).The Teen Transition: Adolescents of Today, Adults of Tomorrow.Nielsen.com. Retrieved 20 March 2016, from https://www.nielsen.com/in/en/insights/news/2013/the-teen-transition--adolescents-of-today--adults-of-tomorrow.html